Zoko is a WhatsApp commerce / CRM. Fidras is an all in one AI marketing and customer intelligence app for Shopify and WooCommerce, free during early access. Here is an honest, data driven look at how they compare.
Quick Answer
Zoko is a single channel specialist: it goes deeper on pure WhatsApp commerce than Fidras does. Fidras treats WhatsApp as one of six engines and adds email, predictions, and recommendations, free during early access. If WhatsApp depth is your only need, Zoko is purpose built for it; if you want WhatsApp inside a broader free marketing stack, Fidras is the wider tool. We do not claim Fidras outdoes Zoko on raw WhatsApp depth.
Are these even the same kind of tool?
Heads up: Zoko is an adjacent category (WhatsApp commerce / CRM), not a direct head to head with Fidras. They overlap in places, but they are built for different jobs. This page is written to be honest about that.
Fidras
All in one AI marketing & customer intelligence app by CatalystIQ (Dubai, UAE).
Platforms: Shopify + WooCommerce
Install: ~2 minute one click install, no coding
Pricing: 100% FREE during early access through June 15, 2026 (no credit card). Early adopters get grandfather pricing when paid plans launch.
Zoko
Deep, dedicated WhatsApp commerce: selling and supporting customers entirely inside WhatsApp.
Category: WhatsApp commerce / CRM
Platforms: Shopify centric (WooCommerce support unverified)
Pricing: $49.99 / $79.99 / $139.99 / $499.99 per month tiers, plus per conversation (Meta) fees billed separately. 7 day free trial.
| Feature | Fidras | Zoko |
|---|---|---|
| Primary focus | All in one AI marketing (6 engines) | WhatsApp commerce / CRM (single channel) |
| WhatsApp marketing | Yes (one of six engines) | Yes (core product, deepest) |
| Email marketing | Yes, native | No |
| Predictive analytics (churn/LTV) | Yes | Not offered |
| ML product recommendations | Yes (Frequently Bought Together) | Not offered |
| Platforms | Shopify + WooCommerce | Shopify centric (Woo unverified) |
| Entry pricing | Free during early access (through Jun 15, 2026) | From $49.99/mo + per conversation fees |
| Free trial / tier | Full free early access, no card | 7 day trial |
Fidras pricing
100% FREE during early access through June 15, 2026 (no credit card). Early adopters get grandfather pricing when paid plans launch.
Zoko pricing
$49.99 / $79.99 / $139.99 / $499.99 per month tiers, plus per conversation (Meta) fees billed separately. 7 day free trial.
Is Fidras a Zoko alternative?
Partly. Both can message customers on WhatsApp, but they solve different jobs. Zoko is a dedicated WhatsApp commerce and CRM platform with the deepest WhatsApp tooling. Fidras is an all in one AI marketing app where WhatsApp is one of six engines alongside email, segmentation, ML recommendations, and predictive analytics. If you want WhatsApp inside a broader marketing stack, Fidras fits; if you need the deepest standalone WhatsApp commerce, Zoko is purpose built for it.
How much does Zoko cost vs Fidras?
Zoko has tiers of $49.99, $79.99, $139.99 and $499.99 per month, plus per conversation Meta fees billed separately, with a 7 day trial. Fidras is 100% free during early access through June 15, 2026, with no credit card required.
Does Zoko do email marketing?
No. Zoko is a single channel WhatsApp/Meta product and does not include email marketing. Fidras includes native email marketing alongside WhatsApp.
Does either work with WooCommerce?
Fidras supports both Shopify and WooCommerce. Zoko is Shopify centric and its WooCommerce support is unverified.
Try It Free
Install in about two minutes, no credit card. Fidras is free during early access through June 15, 2026. Want a hand deciding if it fits alongside or instead of Zoko? Message us on WhatsApp.
Sources for Zoko data
Zoko pricing - https://www.zoko.io/pricing
Zoko on the Shopify App Store - https://apps.shopify.com/whatsapp-button-chat
Competitor pricing and feature data is sourced from the links above and was accurate at the time of writing; vendors change pricing and features often, so verify on their sites. Fidras facts reflect the early access product. Fields we could not verify are noted as such rather than guessed.
